Corporate Responsibility Rides Out the Recession - Investment in People and Training Key for 2010

Despite a difficult economic environment and companies cutting costs throughout their businesses, a surprising number of companies saw corporate responsibility as a priority and, in fact, are expanding their commitments.

According to a survey by Boston College's Center for Corporate Citizenship, corporate responsibility is here to stay, with half of companies surveyed believing it will 'become more critical to corporate reputation and business success.'

The US recovery is being influenced via a nationwide social, business and community rebuilding mobilization. Sustainability development and social responsibility is continuing to provide the foundation for infrastructure redevelopment, empowering employees, restoring trust and confidence in business.

The growth of ethical consumerism is also impacting reputation and stakeholder engagement, forcing companies to further align sustainable program development with business strategy and integration throughout their organizations.

In fact, according to a report issued by PricewaterhouseCoopers, more than half - 62 % - of consumers bought because they liked the social or political values of the company. Nearly half of Americans said protecting the environment should be given priority over economic growth….and comes in the midst of a recession.

To be sure, companies continue to evaluate their program costs, business priorities and many reduce sustainability investments. We are not out of the woods yet.

2010 Predictions from Founder of Reputation Dynamics, Sam Taylor:

According to a Climb the Green Ladder Survey, 80% say they are willing to take actions that support sustainability at work. Yet, only 1 in 10 say they have the training and knowledge they need to make their workplaces more sustainable.

• Attract, retain and motivate talent by creating sustainability champions: Train your workforce to innovate and advance sustainability solutions. Education is a catalyst that produces the entrepreneurs, technologists, thinkers, knowledge workers, teachers, and leaders who collectively make it possible for economies and individuals to prosper – and – create our future generation of leaders.
• Embrace the power of social media: Web 2.0 and collaborative technologies are transforming the work environment, business operations, delivery and transparency of corporate responsibility. Technological advancements offer tremendous opportunities to make a positive change in how companies approach business, economic and societal challenges.
• Protect thy reputation: Continue to align social innovation and sustainable development with the business model, stakeholders and integral to reputation management.
• Maximize monetary commitments: Forge deeper partnerships with non-profit social and environmental actors – NGOs, (UN Agencies, development agencies). Healthcare, poverty, education and workplace development are among top causes in need. Companies have a timely opportunity to collaborate with some new and innovative non-profit/NGOs who are in the trenches addressing key causes.
• End poverty in Africa: Support a project called the United Nations Millennium Development Goals. These eight goals, which the UN hopes to achieve by 2015, include reducing extreme poverty by half, halting the spread of AIDS and ensuring universal primary education. More information - http://www.un.org/millenniumgoals/

In conclusion: Now is the time to invest in our people and communities to mitigate environmental impact and promote societal advancement. The case for companies to do this has never been more compelling.

In 2010, Reputation Dynamics can help you align corporate responsibility with reputation management and performance:

• Strategic review and evaluation of your responsibility programs and impact
• Design and implementation of sustainable programs aligned with business objectives - including diversity and workplace initiatives
• Customized training programs to energize teams, develop a stronger employee culture and reinforce management's commitment
• Experiential marketing and story telling
• Develop grassroots education and community mobilization campaigns
• Identity and form deeper partnerships with nonprofit/NGO organizations
• Strategic briefing to your leadership and employees

Stay tuned for our blog facelift in 2010. Thanks for your support and your contributions to society.

By Sam Taylor.

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Reputation Dynamics forms Partnership with Elevate Destinations to Offer World Cup Community Touring in South Africa

Reputation Dynamics, in partnership with Elevate Destinations, is providing several customized community tour options to complement travelers' experiences at the South Africa World Cup. The touring will introduce travelers to some of the issues and challenges prevalent in South African communities, as well as introduce innovative non-profit organizations seeking to make a positive impact. Tours can be organized for a minimum of 1 or 2 days or longer.

Sample excursions include touring community projects in the historic Soweto area with former great soccer players such as Andre Arendse and Linda Buthelezi; a visit to the Boland Athletics Club, to meet with disadvantaged kids from the townships and farm areas around the Boland in Capetown; and a trip to Indigo Skate Park, situated in the Valley of a Thousand Hills in Durban – a rural area where skateboarding has brought hope to the community.

10% of tour costs will be donated to local communities and non-profits.

Key non-profit partners for this initiative are: The Sports Trust, which has sponsored more than 200 projects throughout South Africa and has mounted a campaign to distribute 20,000 soccer shoes before the World Cup, to disadvantaged children who cannot participate in the sport for lack of footwear; the Ubuntu Institute, a non-profit organization in South Africa founded by Cedza Dlamini (Nelson Mandela's grandson), which looks at the role of culture, heritage and indigenous knowledge systems in achieving the Millennium Development Goals in Africa; and Uthando South Africa, which supports a broad range of grass roots, community-based projects with substantial and enduring value to the most destitute and marginalized communities in South Africa.

Founded in 2005, Elevate Destinations is a leading global sustainable travel company offering customized adventures to travelers' seeking to explore and impact the environmental, socio-cultural and economic conditions of the places they visit. Key markets include Africa, India, Latin America and South East Asia.

Further information:

E: sam@elevatedestinations.com - 212 979 6092.

http://www.elevatedestinations.com/

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Survey to Explore Keys to Winning Employee Engagement Programs | GreenBiz.com

Survey to Explore Keys to Winning Employee Engagement Programs GreenBiz.com

Employee Sustainability Education Impacts the Bottom-line.

Interesting survey to take and the deadline is November 30th. Supports the current trend that sustainability initiatives need to be engaged with, and championed by, employees within organizations. Sustainability and corporate social responsibility initiatives no longer just resides within executive and senior management teams - need to be integrated throughout the organization and supply chain.

Employee Mobilization is Key: For and not-for-profit organizations need to continue to harness the power of employees, gauge their opinions about green concerns, embrace them in grass-roots community mobilization and campaigns, as well as ensure proper integration with social community networking platforms.

Sam Taylor

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Reputation Dynamics forms Partnership with Climb the Green Ladder: Sustainability Training Critical for Retaining Talent and Competitive Edge

Reputation Dynamics, in partnership with Climb the Green Ladder, provides training sessions for corporations and non-profits to learn all about sustainability and social change, the business imperative, as well as how to develop and champion stakeholder-driven programs. The program also features a special emerging market session on social change development in Africa.

"Social change, sustainability and 'Going Green' is the evolution of an accepted management paradigm and a key component for safeguarding reputation and competitive business edge - despite an economic slowdown," said Samantha Taylor, Reputation Dynamics founder and president. "Many organizations have enjoyed substantial benefits from their programs, while others are still postponing development."

Seventy-eight percent (78%) believe the value of a job candidate's environmental and sustainability knowledge will increase in importance as a hiring factor within five years. (The Engaged Organization: March 2009).

"Engaging employees with sustainability opportunities has become a critical factor, despite lay-offs, as organizations continue to struggle with attracting and retaining talent for the long term," added Samantha.

Companies continue to be under the gun to implement effective sustainability and social change initiatives to address society's widespread challenges including healthcare, poverty, environmental issues and workplace development - all in conjunction with greater stakeholder mobilization and driving profit.

Sustainability spans a variety of social, economic and environmental activities by organizations that demonstrate their commitment to society on a local or global level, responsible business operations, grass-roots education initiatives and accountability of charitable contributions. These policies and programs can be designed to complement and enhance a company's business strategy, mission, cultural values and workforce development initiatives.

Customized, collaborative sessions, led by Samantha Taylor and associate partner - Shari Aaron (author of Climb the Green Ladder: Wiley), will address trends, best practices and approaches for effectively aligning 'Doing Good in Society' with business, stakeholder and community needs.

A typical agenda includes the following components:

• Role and impact of sustainability, social change and green marketing
• Top global concerns
• Impact on brand, reputation and performance
• Making the business case
• The new relationship dynamics between the for-profit and non-profit sectors
• Integration within the organization - connecting the dots with the CMO, HR and employees
• Positioning and messaging for impact
• Experiential marketing and campaign development
• Emerging market spotlight - Africa
• Evaluation and results benchmarking

Please contact Sam Taylor for further details about the program, cost and registration:

sam@reputation-dynamics.com - (212) 979 6092.

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http://www.climbthegreenladder.com/

Live from The Corporate Council on Africa - Perspectives on Aligning Social Responsibility for Africa

Joining hosts Ian & Tonya Fitzpatrick, hosts of Travel'n On Radio, from the Walter E. Washington Convention Center convenes experts in African and US business:

Marc Cavaliere, Executive Vice President of South African Airways

Sam Taylor, Founder and President of Reputation Dynamics

Thad Simons, President and CEO of Novus International

Keith Bruce, President of SportsMark

Peter Greenberg, CBS Travel Editor

For more information about this week's program and to listen click on following link:

http://www.blogtalkradio.com/TravelnOnRadio/2009/09/30/LIVE-from-the-US-Africa-Business-Summit

The U.S.-Africa Business Summit attracted more than 1,500 leaders from the private and public sectors in the U.S. and Africa including U.S. and African heads of state and their cabinet ministers, along with CEOs of Fortune 500 companies, and heads of international organizations. In addition to a special speech made by Hillary Clinton and an agribusiness plenary, participants had the opportunity attend more than 50 industry-specific sessions including infrastructure, natural resources, health, financing, power, social responsibility and experiential tourism.

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The Corporate Council on Africa - LIVE from the US-Africa Business Summit in DC

Joining host Sandy Dhuyvetter this week from the Walter E. Washington Convention Center TravelTalkRADIO brings experts in African and US business:

Samantha Taylor, Founder of Reputation Dynamics
Barbara Hochstellar, Airport Designer
Yusuf Reja, Founder and CEO of ZebraJobs.com
Obinna Ekezie, President of Wakanow.com
Tim McCoy, VP Member Services of The Corporate Council on Africa
George Aboagye, CEO Ghana Investment Promotion Center

For more information about this week's program and to listen click on following link:
http://www.traveltalkradio.com/TTR_760kfmb.html

The U.S.-Africa Business Summit attracted more than 1,500 leaders from the private and public sectors in the U.S. and Africa including U.S. and African heads of state and their cabinet ministers, along with CEOs of fortune 500 companies, and heads of international organizations. In addition to a special speech made by Hillary Clinton and an agribusiness plenary, participants had the opportunity attend more than 50 industry-specific sessions including infrastructure, natural resources, health, financing, power, social responsibility and experiential tourism.

Stay tuned for Sam Taylor's report back on the conference and implications for corporate social responsibility in Africa.

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CORPORATE COUNCIL ON AFRICA’S U.S.-AFRICA BUSINESS SUMMIT

Aligning ‘Doing Good in Society’ with Business and Experiential Tourism

Reputation Dynamics Founder Sam Taylor will be moderating a panel on ‘Business and Experiential Tourism’ in conjunction with the 7th Biennial U.S.– Africa Business Summit: Realizing the Investment Power of Africa, to be held at the Walter E. Washington Convention Center in Washington, D.C., September 29 – October 1, 2009.

The African continent continues to show potential as a leading foreign direct investment destination for American businesses, despite the economic downturn nations around the globe are currently experiencing.

According to the IMF, Africa is still expected to maintain a positive growth rate of 3.4% for 2009, an impressive achievement for the continent. The continent is seeing increasingly higher levels of investment in industries such as infrastructure, financing, tourism, agribusiness, health, and energy.

About the Summit: The U.S.-Africa Business Summit is expected to attract more than 1,500 leaders from the private and public sectors in the U.S. and Africa. The summit has a stellar track record of bringing together U.S. and African heads of state and their cabinet ministers, along with CEOs of fortune 500 companies, and heads of international organizations. In addition to an agribusiness plenary, participants will have the opportunity to attend more than 50 industry-specific sessions and workshops on other promising sectors in Africa, including infrastructure, natural resources, health, financing, power, social responsibility and tourism.

Business and Experiential Tourism Panel Details
Thursday, October 1, 2009 - 10.30-12.00

Moderator - Sam Taylor, Founder of Reputation Dynamics

Panelists:

Elizabeth (Liz) Culkin - Vice President, ASTA
Leslee Hall - Botswana Tourism Board, Partner Concepts
Karen Hoffman - Tanzania Tourism Board, The Bradford Group
Dennis Pinto - Managing Director, Micato Safaris

According to the World Tourism Organization (WTO), ‘sun-and-sand-tourism’ has now matured as a market and its growth is projected to remain flat. In contrast, experiential tourism, encompassing eco-, volunteer, heritage, cultural, and adventure tourism is expected to grow three times faster than the tourism industry as a whole. Beginning in the 1990s, this sector has grown up to 34% per year and could grow to 25% of the world’s travel market within six years, taking value of the sector to $473.6 billion a year. The workshop will cover the opportunities for participation, investment and growth potential for the continent.

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About The Corporate Council on Africa: Established in 1993, The Corporate Council on Africa is a nonpartisan 501 (c) (3) membership organization of nearly 180 U.S. companies dedicated to strengthening the commercial relationship between the U.S. and Africa. CCA members represent nearly 85 percent of total U.S. private sector investments in Africa. The organization is dedicated to bringing together potential business partners and to showcase business opportunities on the continent.

Currently, 85 percent of all U.S. private sector investment in Africa comes from CCA members.

For more information and to register for the 7th Biennial U.S.–Africa Business Summit, visit: www.africacncl.org.

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CMO Club Roundtable: Smarter Approaches to Cause Marketing

Cause Marketing CMO CLUB Roundtable Podcast with Bruce Burtch, CEO - The Cause Marketing Catalyst, Lee Fox, Founder - KooDooZ, and Sam Taylor, Founder - Reputation Dynamics.

Three cause marketing experts share insights in a roundtable conversation hosted by Pete Krainik, Founder - The CMO CLUB.

Topics include:

• CMO worthy definition of cause marketing
• Best resources for measurement
• Risks and rewards for non-profits and brands
• Importance of "brand-fit" between for-profit, not-for-profit, and cause
• How cause marketing affects consumer perceptions
• Emerging causes
• Closing recommendations for CMOs

Link to Podcast: http://www.thecmoclub.blogspot.com/

Cause Marketing Podcast - MP3 File

For more information about The CMO Club - http://www.thecmoclub.com/

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Repairing Reputations with Cause-related Marketing - Creating Positive Change for Financial Institutions

Teleseminar: Wednesday, August 26, 1–2:30 p.m. EDT

Public Relations Society of America - Financial Communications

Register now

Developing cause-related marketing initiatives is important for a financial institution seeking to increase brand awareness and regain trust.

Consumers are aware of organizations that support global concerns such as poverty, and increasingly influencing their buying decisions. Effectively integrating cause marketing can also help companies repair damaged reputations by donating resources and volunteer support to non-profit/NGO organizations. With current economic conditions, sponsorships of fundraising events are more important than ever and they are willing to negotiate these costs, as well as return on investment. Cause-related marketing is expected to reach $1.57 billion this year.

Why should a financial services firm use cause marketing to improve its reputation with its various stakeholders?

By getting involved in charitable causes and mobilizing employees, the company makes a positive impact in the communities it conducts business. This will translate into positive brand impact and strengthen stakeholder relationships such as shareholders, board of directors, employees, public officials and the general public.

You will learn:

• About corporate social responsibility and trends
• How to choose the right cause or nonprofit organization
• How to increase employee involvement
• How to leverage your sponsorship
• Best practices and approaches in cause marketing

PANELISTS:

Samantha Taylor - founder and principal, Reputation Dynamics
Steve Bumgarner - co-founder and co-principal, Capture Public Relations and Marketing
Dan Marks - chief marketing officer, First Horizon Bank

MODERATOR:

Keith Tolbert - marketing specialist, First Community Bank

TELESEMINAR: Wednesday, August 26, 1 — 2:30 p.m. EDT

PRSA Financial Communications Section Member $85
Member $190 / Non-Member $290

APR Accreditation Maintenance Credits Approved: 1.0

Click here to register!

On Campus from Broadway Theatre Project - Musical Theatre Arts Training Program

I am in my fourth year, on-site, supporting the Broadway Theatre Project's intensive musical theatre arts education program for high school and college kids. Today marks an exciting milestone in the history of BTP - the start of its first Festival where the parents of the students will be able to attend workshops and learn about the critical skills needed to succeed in the professional world of entertainment.

185 apprentices from 28 states, as well as Canada and American Samoa, will be performing in the Festival from July 30-August 1.

Numbers in the four festival performances have been directed and choreographed by members of the BTP faculty including Artistic Director Debra McWaters, So You Think You Can Dance - Ryan Kasprzak, Radio City Rockette - Kelly King, among others. Performances also include world premieres of workshops by Broadway Music Director David Loud and Broadway Composer Frank Wildhorn.

Frank Wildhorn’s number is from the upcoming show Bonnie & Clyde, which heads to La Jolla Playhouse in California and will then make its way to Broadway. Wildhorn also wrote the musical Wonderland, which had its world premiere workshop during the 2007 session of Broadway Theatre Project. David Loud’s numbers are from an upcoming concert of Kander and Ebb music called First You Dream that is heading to the Signature Theatre in Washington, D.C. this September.

Founded in 1991, Broadway Theatre Project is a prestigious musical theatre arts education program. For further information and to support this impressive program - http://www.broadwaytheatreproject.com/.

Sam

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RECESSION PROOF: Keeping Sustainability Development on Track

The trend continues to build momentum. Despite the state of our world economy, corporate social responsibility (CSR) increasingly dominates news headlines.

This shift toward greater social consciousness represents an important milestone in our history. It is aligning the interests of business and the public, as organizations and communities collaborate on 'Doing Good in Society'.

However, some major gaps still exist which need to be addressed. Trust and confidence in business is still at an all time low, as well as fragmented approaches being adopted toward properly integrating the CSR mandate with reputation management and performance.

Shame on You Financial Institutions

The recent bail-outs of several prominent financial services institutions have further compromised Americans’ confidence.

According to a recent survey by Harrison Group, 63% of wealthy Americans say they have lost faith in financial institutions.

Banks, mortgage companies and credit unions are being forced to do what’s right by revamping their pay/bonus structures, risk management systems, compliance and transparency policies - just to name a few.

While the financial crisis is forcing policy-makers to rethink an overhaul of (and in some cases, return to) market regulation and oversight to benefit the U.S. economy and mitigate risk, organizations continue to cut costs and are laying people off.

They are thinking short- and not long- term.

New ‘Era of Responsibility’ - Culture Shift for America

In parallel, Obama’s leadership comes at a time of change, hope and opportunity for America which can be further embraced via sustainability opportunities. This has further elevated the status of social consciousness within corporations and among the larger communities of stakeholders.This, in turn, will cause significant change in the business and policy environment requiring enhanced leadership from government, legislators, consumers and businesses. President Obama recently announced doling out roughly a half trillion dollars to include ‘green’ projects, from home weatherization to renewable energy.

Advancing community’s interests is becoming ingrained in our purchasing decisions as consumers are demanding that their favorite brands exercise a social consciousness that reflects their own. They are also being held accountable for their contributions to society and impact.

Wal-Mart: Role of Environmental Activist

Announced in The New York Times this week, Wal-Mart Stores affirms its mission to determine the social and environmental impact of every item it puts on its shelves including recruiting scholars, suppliers and environmental groups to help create an indexing system.

World Issues Cannot be Ignored

Water conservation, poverty, access to affordable health care, climate change and environmental issues continue to dominate top global concerns.

‘Checkbook’ philanthropy is a thing of the past, within in-kind products, services and expertise representing more than 60 percent of today’s corporate contributions. Cause alignment and philanthropy are increasingly being linked to value in the sustainability evolution.

However, more than 1.5 million nonprofits now are competing for scarce resources and attention from the public and private donors in the United States. Non-profit organizations are being forced to change the way they do business and address challenges such as leadership, vision and purpose differentiation.

Organizations must continue to embrace long-term sustainability and create more innovative strategies to protect business, improve stakeholder relationships and deeper community mobilization.

Some key long-term benefits for the CSR investment include:

• Regaining trust with customers, suppliers and business partners
• Reputation management and performance
• Opportunities to align and form stronger partnerships with fiscally healthy nonprofit/NGO organizations developing interesting community-driven initiatives in emerging markets around the world
• Motivating employees and attracting talent
• With advertising and sponsorships down, opportunities to create longer-term cause-related marketing programs that include grass-roots community education and awareness campaigns
• An opportunity to be holistic and less ‘silos’ by integrating programs and aligning throughout business and the supply chain
• Embracing Web 2.0 to mobilize and build stronger stakeholder relationships and community building initiatives

In Conclusion..

Our current economic crisis underscores the importance of building a truly sustainable economy for the long term – this not only requires leadership from government, but from for, not-for-profit organizations/NGOs, academia and consumers.

Social innovation, sustainable development, trust and transparency are the new currency for tomorrow’s companies success and effectively riding out this recession.

By Sam Taylor

NOT FOR PROFITS NEED YOU NOW - Narrowing the Divide Between our For and Not for Profit Companies-

In addition to the impact of the economy on for profit companies, the financial health of our nations non profit groups are rapidly deteriorating.

According to a survey of some 900 non profit leaders conducted by the Nonprofit Finance Fund, only 12 percent of those organizations expect to end the year with an operating surplus, compared with 40 percent who ended their most recent fiscal years with money on hand.

More than half of the respondents stated they need assistance communicating their financial difficulties to their boards and donors, underscoring a growing trend in the non profit world that government and the public ‘at large’ do not fully understand the important role they play addressing causes in need. This presents further challenges for stakeholder connections, mobilization and support to get ‘back on track.’

The non profit/NGO sector and heritage has been at disadvantage to the for profit sector due to society’s perceptions about growth restraints and use of dollars beyond anything other than directly to program and services expenditures. Meanwhile, the for profit sector is permitted to use all the tools of capitalism to advance the sale of its products and services to consumers, need for track record of earnings and increased revenues.

Paradigm Shift.

Not for profits are being forced to change the way they operate, eliminate silos and conduct business due to the growth of social responsibility and changing dynamics of philanthropic giving. Mere ‘check book’ philanthropy will no longer suffice, with 60 percent of corporate contributions now attributed to the donation of products, services, counsel and staff volunteering.

Now, our suffering charities need some tools of capitalism to survive and continue to fight for societies causes most in need such as poverty, health care and human rights. On a broader strategic platform:

• They need more strategic, integrated partnerships and policies to establish a social safety net for the world’s most vulnerable people. In addition to food and nutrition support for drought-ridden populations and displaced people, there is the urgent need for growing more food in food-deficit regions such as sub-Saharan Africa, Haiti and Afghanistan.
• Bridge the gaps in life-saving health care that address major diseases such as HIV/AIDS, TB and malaria.
• Advocate for long term sustainability by directing global public investments to renewable energy, energy efficiency and combating climate change.

In turn, corporations have the volunteers, resources, geographical scope, products and services to help them. Yet, a divide continues to prevail in the relationship between the for and not for profit/NGO sectors that needs to be addressed to support their mutual interests for ‘Doing Good in Society,’ impact and success.

Meanwhile, we are still bombarded with fund raisers, donor appeals and volunteer opportunities – and – we have scaled back on our giving, become more skeptical, want more accountability and demonstrated results for our contributions.

And, we need to be better educated about causes in need and selections to make.

Not for profits, not only need the money, but need our time and more strategic, longer-term partnerships.

Following are some guiding principles for both for and not for profit organizations to establish stronger and more sustainable partnerships:

Not for profits:

The new rules of the ‘Ask’: Understand the corporation’s social and environmental vision and mission. Aside from the $$, assess product and services contributions, as well as developing educational initiatives and co-branding opportunities.
‘Story telling’: Do a better job at forging deeper connections with key stakeholders by telling stories, showing the work and ‘harsh’ realities of causes in need.
Brand relevance: It is really important to differentiate especially when donations are down and fight for limited dollars at an all time high. Further clarify, articulate and justify your mission, on and offline.
Stakeholder empowerment: Make donors and volunteers feel inspired about the mission, programs and beneficiaries. Reward them with acknowledgement and impact of their contributions.
Web 2.0: Embrace the tools and technologies to build media and social communities. Need I say again, the Obama campaign raised the bar on social and community mobilization.

For profits:

Selecting the cause: Poll and understand what causes mean the most to your company and key stakeholders in the context of the business value proposition – especially employees and customers – and what they want you to advocate for on their behalf.
Choosing the non-profit: Review the CEO, management, board, operations, vision, impact and resource needs of their programs and services – in addition to and beyond the $$ contribution.
‘Show and Tell’: Research and understand the cause, visit and/or see the project, programs/services, staff and clients.
Mobilizing the community: Volunteering is on the rise and to be encouraged among employees. Ensure staff are educated, provide ‘on site’ support and percentage allocation – individual social responsibility is increasingly being assessed as part of job performance.
Sustainable program development: With sponsorships down, develop longer-term cause-related marketing opportunities that include grass-roots community education and awareness campaigns.
Don’t take all the credit. Non profit/NGO partners should be included and acknowledged in the partnership, along with progress and demonstrated results.

For and non profit/NGO’s have a unique opportunity to commit and be braver establishing compelling new partnerships that we need to pull us through this crisis, have a fairer, more transparent and sustainable future.

Sam Taylor

Sources: Nonprofit Finance Fund.

SUSTAINABLE DEVELOPMENT IS THE NEW CURRENCY OF TOMORROW

--The tragic events and incompetence of the last eight years of Bush Administration will drive a new direction--

“A major course correction will prevail under the new leadership of Barack Obama with sustainable development providing the foundation for hope, change and opportunity for our future generations,” according to Sam Taylor, Founder of Reputation Dynamics.

The reckless financial deregulation and fragmentation of our economic infrastructure has undermined Americans’ confidence and trust which has impacted ‘business as usual,’ role and sense of community - as we once knew it.

• A major part of the US recovery will be driven via a nationwide social, business and community rebuilding mobilization. Sustainable development and social responsibility will provide the basis for infrastructure redevelopment upon which to reinvigorate economic development and confidence.
• The financial crisis and resultant impact on reputation and business performance, is forcing companies to further embrace sustainable program development and integration throughout their organizations.
• While addressing climate change and environmental issues remain a priority, companies and individuals need to mitigate some fundamental global social and humanitarian issues – poverty, hunger and disease – in conjunction with Obama’s plans to retool the social contract with the poor, the uninsured and unemployed.
• Continue to redefine the case and impact for sustainable development among key stakeholders, ensuring the proper alignment and positioning of the value proposition in a fragmented economic environment.
• Enhance and leverage the increasingly more popular Web 2.0 tools and social networking platforms to enhance people connections, accountability and transparency.

Philanthropic Giving: It’s No Longer about Just Giving a Check

According to a recent LBG Research Institute survey, corporations’ anticipate no change or, in fact, an increase in charitable giving for 2009. Although 42% of corporations and 37% of corporate foundations surveyed say their charitable giving budgets will decrease in 2009, the Institute predicts that the overall decrease will be far less than the 12.1% drop in 2001 reported by Giving USA 2002.

In fact, 80 percent of corporations report that their giving will be more strategic next year, directed at causes in need, with greater impact and efficiency at work.

CAUSES FOR WHICH RESPONDENTS SAY THEY WILL INCREASE THEIR SUPPORT IN 2009

Environmental -- 24%
Basic Needs (food, clothing, shelter) -- 23%
Education/literacy -- 16%
Health -- 14%
Social Services -- 12%
Arts and Culture -- 4%

Conclusions for 2009:

• Step up to the New Rules of Reputation Management: Social innovation, sustainable development, trust and transparency are the new currency for tomorrow’s companies doing business.
• Evaluate and Measure Program Impact: Continue to assess current initiatives, stakeholder relationships and impact in the community. Use this platform to design and implement sustainable programs aligned with business objectives, as well as determine benchmarks for results measurement.
• Philanthropy is an Integral Part of Doing Business: CEOs and their companies need to continue to invest strongly in their communities, responding to the growing expectations of employees, customers and other stakeholders.
• Unleash the Power of NGOs for Greater Good: Align more aggressively with non-profit social actors – NGOs, (UN Agencies, development agencies). Companies have a timely opportunity to collaborate with some competent NGOs who are already in the trenches addressing key causes such as poverty, food and shelter.
• Stakeholder Mobilization and Impact: Continue to harness the power of key stakeholders and their opinions, embrace them in community mobilization, growing influence and power of social networking platforms.

To be sure, our economy and ongoing disturbing worldwide events are unnerving, but finding solutions to these problems will entail greater support, creative innovation, and collaboration from businesses, government, NGOs/non-profits, community and academia.

Under our new administration, never will our current generation be more challenged and yet can prevail in the face of adversity and respective individual contribution(s) to ensure the course direction that the Obama administration so urgently represents.

By Sam Taylor.

Source: LBG Research Institute