Three cause marketing experts share insights in a roundtable conversation hosted by Pete Krainik, Founder - The CMO CLUB.
Topics include:
- CMO worthy definition of cause marketing
- Best resources for measurement
- Risks and rewards for non-profits and brands
- Importance of "brand-fit" between for-profit, not-for-profit, and cause
- How cause marketing affects consumer perceptions
- Emerging causes
- Closing recommendations for CMOs
Link to Podcast: http://www.thecmoclub.blogspot.com/
Cause Marketing Podcast - MP3 File
For more information about The CMO Club - http://www.thecmoclub.com/
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